Growing the Asian market for tourism in WA
Building 100, Level 3
Curtin University
Kent Street, Bentley
The Tourism Research Cluster (TRC) together with the Bankwest Curtin Economics Centre (BCEC) invite you to a special symposium, Growing the Asian market for tourism in WA.
This symposium will explore ways in which to grow international tourism from the diverse Asian market to Western Australia. Join international keynote speaker, Professor Dr. Wolfgang Arlt from the China Outbound Tourism Research Institute in Germany and other key industry and academic experts, to learn about the most current topics and research findings within this important theme.
As part of the event, we will be launching the Bankwest Curtin Economics Centre funded report ‘Are we China-ready? Chinese Tourism in Western Australia‘ by Associate Professor Jianhong (Cecilia) Xia, Professor Kirsten Holmes and Dr Torsten Reiners, which examines Chinese tourists’ detailed travel experiences in WA.
This report recommends trip itineraries suitable for Chinese visitors, and provides consumer and market insights, which can inform tourism businesses, and government policies and strategies.
Please join us to discuss how best to grow international tourism from the diverse Asian market to Western Australia with prominent government, industry and community leaders.
Further Information
Are we China-ready?
Chinese tourism to Australia has grown substantially since the start of the millennium, and this group of travellers is now the top international tourism spender. This report looks at the characteristics of Chinese visitors coming to Western Australia, their detailed... Read article
Small changes could make WA more ‘China-ready’ for tourists
— Limited trading hours, internet access and language the biggest barriers — — Chinese tourists in WA generally younger, have more money to spend — Western Australia’s biggest spending tourism market – Chinese visitors – frequently suggested that extending retail... Read article
Investigating the travel patterns of Chinese tourists in Western Australia
The aim of this project is to derive a set of reliable itineraries of Chinese tourists in Western Australia (WA) by taking advantage of information available on the Internet, in order to provide consumer and market insights and the potential... Read article
PDF (4 MB, pdf)
Growing the Asian market for tourism in WA Symposium Program
The Bankwest Curtin Economics Centre team acknowledges the Wadjuk Nyungar people as the traditional owners of the land on which the Centre is situated.